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Friday, December 9, 2005

Information Refusal

As a writer and managing editor of a magazine that specializes in call centers, agents, managers, new software, technologies, so on, I am somewhat familiar with the tenets of customer satisfaction and I do know that it is important to be polite, remain cool and to have a soothing tone. Furthermore, I know that it is the customer's option to trust a representative with their personal information. These times can be unsure and in our day and age of people stealing your identification and credit card information, well, I don't have to tell you how suspicious you should be. Today I had an encounter that went a little over the top, in terms of a trying my own skills in well-executed customer sat and safeguarding personal information. I'd like to share it with you.

This afternoon I answered a call from a woman whose identity I can't even protect because she refused to tell me who she was. She called to notify me that our subscription call center was calling her, in an attempt to contact a subscriber that she claimed had moved. I asked her if she had called customer service. She said she had. I asked her if I could take down her name and phone number and she refused. I could not give her the information she desired at that moment because I needed to look for it, so I told her that if she could not give me her information, I would have to put her on hold. I put her on hold, got the information she wanted, went back to her call, she had hung up.

I hadn't a way to contact her and haven't heard from her since. Had she given me her contact information, she would have been helped. I had no desire to put her on a mailing or call list or to harass her further by abusing her personal information. Still she did not trust me.

Is there a way to build trust with customers once it has been abused by other agencies and call centers? Is there a solution to this problem? Has it existed in other call centers before? Let us know what you think.

--Amy Ouzoonian

Posted by Harry Sheff on Friday, December 9, 2005 at 12:48 PM

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