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Friday, September 29, 2006

Lose a Customer the Easy Way

Yet another example of the way customer service blunders can become amplified in today's supercharged media environment:

Citibank changes my service, downgrades, loses me

The money quote: "Think of all the money they spend getting customers, and all the money they earn from our transactions. Think how easy it is to keep us. They had to actively change to lose me. And they did."

And the beauty of this whole thing is that the guy normally doesn't write about his customer service peeves. He writes about television. But now that he has a platform to talk, he chooses to talk about how a big company screwed him. That's what I mean by the super-empowered angry customer.

Posted by Keith Dawson on Friday, September 29, 2006 at 10:18 AM



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