HardMetrics announced the availability of Marketing Performance Manager (MPM), a marketing outcome analysis tool. HardMetrics adapted MPM based on requirements from Bulldog Solutions, a management company specializing in lead-generation.

MPM is supposed to help enterprises align sales and marketing goals, improve marketing accountability and demonstrate campaign ROI for closed-loop analysis. Closed-loop analysis is a process designed to set business goals, monitor progress, assess effectiveness of activity, and realign objectives and tactics as required.

Bulldog Solutions turned to HardMetrics to address a cumbersome and time-consuming process for delivering campaign reports and qualified leads to its clients. To accommodate a growing list of clients, Bulldog Solutions was forced to dedicate valuable resources to full-time client reporting. "We had to pull together 40 different reports for each client campaign," noted JT Buser, Manager of Analytics at Bulldog Solutions. "There were mountains of reports from Eloqua, our marketing campaign management software, but it was a lot of work to make sense of all that data for closed-loop analysis."

"Bulldog Solutions presented us the opportunity to work with a marketing subject matter expert and enter a very important market, that for years has struggled with the time, difficulty and cost involved in the multi-channel analysis of customer acquisition," commented Rob Winner, president of HardMetrics.

"HardMetrics' MPM solution allows marketing organizations to tap into any data source anywhere in the organization to get the answers they need for timely insight that supports fact-based marketing tactics and resource allocation."